I'm a Chicago-based content creator with 5 years of experience building my own brand and producing aesthetic, relatable content. I love helping brands tell their story through creative visuals that feel natural and fun.
The creative toolkit I bring to every project.
A curated look at campaigns, concepts, and content I've brought to life.
Real content created for brand partnerships
What started as walking into Uncharted's grand opening one day and filming a video turned into an organic, ongoing partnership. I built a genuine relationship with the brand from day one — no pitch, no outreach, just showing up and creating. That authenticity led to regular collaborations, including a jelly giveaway that helped them double their follower count while gaining thousands of followers on my end too.
Other brands I've concepted, shot, and edited social-first video content for.
@Aquaphor
@lovewellness
@bdy.skin
@princesspolly
Glow inside and out
Campaign Concept — Not affiliated with either brandThis spec campaign imagines what happens when two cult favorites collide. Glossier's minimal beauty ethos meets Nami's artisanal matcha culture in a holiday collaboration designed to drive foot traffic, social buzz, and limited-edition product sales. I concepted the full campaign from product design to in-store activation to social rollout.
A festive in-store activation at Glossier NYC featuring a Nami matcha cart, live product demos, and a holiday gift set experience. Guests sip matcha, swipe Balm Dot Calm, and capture shareable moments at branded photo stations — all designed to generate organic social content.
Soft mornings, bold confidence
Campaign Concept — Not affiliated with either brandA Gen Z dream collab pairing Selena Gomez's Rare Beauty with Emma Chamberlain's coffee brand. The concept centers around the idea that your morning routine is your first act of self-care — a latte in one hand and a Soft Pinch Liquid Blush in the other. I designed the campaign to live natively on TikTok and Instagram, with a focus on authentic creator-led content that feels like a friend's morning vlog.
"Morning Glow" — A limited-edition bundle featuring a Rare Beauty Soft Pinch Blush in a new coffee-inspired shade ("Latte Glow") paired with Chamberlain Coffee's signature blend. Launched with a creator challenge encouraging followers to share their soft morning routines.
A festive influencer event to showcase Snif's holiday scents
I designed this event concept around the idea that scent and memory are deeply connected. A holiday cookie exchange becomes the perfect vehicle for Snif's fragrance line — warm, nostalgic, and inherently shareable. Every touchpoint was designed to generate organic social content while creating a genuine, memorable experience for attendees.
An intimate 30-person influencer gathering at a curated loft space. Guests arrive to the smell of fresh-baked cookies and Snif's holiday collection. Each attendee brings a batch of their signature cookies to swap, while sampling Snif's newest scents at interactive fragrance stations.
Hydrate, explore, create — a Chicago neighborhood crawl
Event Concept — Not affiliated with StanleyA two-day experiential pop-up in Chicago's Wicker Park neighborhood built around Stanley's "adventure starts here" ethos. Instead of a single venue, the event turns an entire block into an interactive experience — blending local culture, hydration wellness, and social content creation into one weekend that attendees can't stop posting about.
As a Chicago-based creator, I understand the city's neighborhoods, local culture, and what resonates with the Midwest audience. Wicker Park's walkability and aesthetic appeal make it the perfect backdrop for a brand that thrives on lifestyle content. Partnering with local businesses also drives community goodwill and authentic storytelling.
Reimagining a brand's social media presence
For this project, I reimagined Augustano's social media presence with a refreshed visual identity and trend-driven content. My goal was to make the brand feel more current, cohesive, and aligned with how audiences engage with lifestyle brands online. I created custom Instagram posts inspired by trending formats and aesthetics to boost engagement and brand relevance.
Before
After
Building an audience organically through consistent, authentic content.
I grew my audience from zero to 46K+ followers entirely organically — no paid promotions, no follow-for-follow, just showing up consistently with content that resonates. My most viral video hit 4.9 million likes. I understand what it takes to build a real community because I've done it myself.
A sample week of planned content showing how I approach strategy and scheduling.
This sample demonstrates my approach to balancing content types, platforms, and brand collaborations across a week.
